John’s student can purchase either brand with the cost added to tuition, he had a natural study sample. John’s University recently wondered whether the personalities of Mac and PC users really differed as much as the ads would lead us to believe. With that in mind, psychologist Jeffrey Nevid of St. ![]() ![]() One review from the 1970s reported that the majority of studies revealed a weak connection between personality and consumer behavior at best, and in some cases none at all. But there’s a long history of evidence failing to find any meaningful personality differences between users of competing brands. At its core, the campaign suggested that people who buy Macs have fundamentally different personalities than those who prefer PCs.
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